The dark side of perfume… & what to do instead

We all want to smell nice.  Of course we do.  But at what cost?

Fragrances have been around for a LONG time.  But a lot has changed.  Back in the day (we’re talking pre-1800’s), perfumes were mostly derived from natural plant ingredients. 

Nowadays though, perfumes are a potent cocktail of synthetic ingredients.  Much like personal care products, these industries are not regulated, no one is telling them what they can and cannot put in their products.  Nor are they required to disclose the actual ingredients as it’s considered a ‘trade secret’.

Our skin is our largest organ & it’s highly absorbent, so we want to make sure that what we put on our skin is 100% natural.

We’re already exposed to thousands of toxins a day so we want to control what we can.  And studies show that some fragrance blends are created with over 600 ingredients, most of them chemicals you’d never want to ingest. 


These ingredients can cause allergic reactions, hormone imbalance, skin irritations, headaches, nausea, dizziness, and more.

Read the labels and go with a company you completely trust.  If a company isn’t 100% transparent about what’s in their product then that’s a red flag to me.  Steer well clear.

Don’t believe the marketing hype and don’t follow the crowd.

We can no longer trust what’s sold off shop shelves, we need to take control and self-educate.  And it’s not just perfume, did you know as many as 200 chemicals can be found in a body wash to make up its scent.  These chemical ingredients won’t be listed, they will simply say ‘fragrance’.

A 2001 study by the Environmental Protection Agency (EPA) found that synthetic fragrances were often shown to contain hormone disruptors linked to abnormal cell reproduction.

So why are they more accessible over natural products?  Scents produced by chemicals are cheaper than naturally produced scents, plus they last longer.  So when you’re buying your perfumes, moisturisers, cleansers, body washes, shampoos, conditioners, soaps, deodorants, and even candles, you might think you are buying luxurious items, when they could actually be potentially disrupting your health.

How do I avoid synthetic fragrance?

  • Choose ‘unscented’ and ‘fragrance-free’ products.
  • Avoid all products that list ‘fragrance’ in the ingredient list.
  • Buy your products from companies who are conscious and transparent about what is in their products.
  • Look for scents that are naturally derived or plant-based.
  • Certified organic products do not have synthetic fragrances.

My most favourite alternative to synthetic perfume is a pure-fume made up with essential oils, Click Here for a little video I did sharing how I make mine up, what I use and why.  And here’s a short clip I shared 24 hours later about the response I had from the blend I chose.

Here’s to living a more natural life.

Much love,
Bridget xo
P.s. If you’re ready to join us on this natural journey then head over here >> to Get Started or email me at with your questions.


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